/* ══════════════════════════════════════════════════════════════
   ekóz · site.css  refonte v8 (vitrine conversion)
   Autonome : ne dépend pas de assets/css/style.css
   ══════════════════════════════════════════════════════════════ */

/* ── TOKENS ─────────────────────────────────────────────────── */
:root{
  /* Marque */
  --plum:#1e1b30;
  --plum-2:#272341;
  --plum-3:#3a3557;
  --terra:#c07448;
  --terra-l:#dd9366;
  --terra-d:#a55f37;
  --sage:#6ea8a5;
  --sage-l:#8fc4c1;

  /* Surfaces claires */
  --paper:#f6f4f0;
  --paper-2:#efece6;
  --white:#ffffff;
  --card:rgba(255,255,255,.72);
  --bdr:rgba(30,27,48,.12);
  --bdr-s:rgba(30,27,48,.07);

  /* Texte */
  --ink:#1a1728;
  --dim:#5b5674;
  --muted:#8b86a2;

  /* Sur fond sombre */
  --d-ink:#f4f2f8;
  --d-dim:#b3adc9;
  --d-muted:#7d769a;
  --d-bdr:rgba(255,255,255,.11);
  --d-card:rgba(255,255,255,.045);

  /* Système */
  --nh:70px;
  --r:16px;
  --r-l:24px;
  --r-xl:32px;
  --ease:cubic-bezier(.22,1,.36,1);
  --shadow:0 24px 60px -28px rgba(30,27,48,.30);
  --shadow-l:0 40px 90px -35px rgba(30,27,48,.38);
  --maxw:1200px;
  --pad:clamp(20px,5vw,56px);
}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;overflow-x:clip;}
body{
  background:var(--paper);color:var(--ink);
  font-family:'Space Grotesk',system-ui,-apple-system,sans-serif;
  font-size:16px;line-height:1.6;
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;
  overflow-x:clip;
}
img,svg{max-width:100%;display:block;}
a{color:inherit;text-decoration:none;}
button,input,textarea,select{font:inherit;color:inherit;}
button,a,[role=button],label[for],summary{cursor:pointer;}
::selection{background:var(--terra);color:#fff;}

/* ── ACCESSIBILITÉ ──────────────────────────────────────────── */
.skip{position:absolute;left:16px;top:-120px;z-index:10000;background:var(--terra);color:#fff;
  padding:12px 22px;border-radius:0 0 10px 10px;font-weight:700;transition:top .25s;}
.skip:focus{top:0;}
:focus-visible{outline:2px solid var(--sage);outline-offset:3px;border-radius:6px;}
.sr{position:absolute!important;width:1px;height:1px;padding:0;overflow:hidden;
  clip:rect(0 0 0 0);white-space:nowrap;border:0;}

@media(prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;
    transition-duration:.01ms!important;scroll-behavior:auto!important;}
  .rv{opacity:1!important;transform:none!important;}
  .mq__track{animation:none!important;}
}

/* ── TYPO ───────────────────────────────────────────────────── */
.dsp{font-family:'Bricolage Grotesque',system-ui,sans-serif;font-weight:800;letter-spacing:-.028em;line-height:1.03;}
h1,h2,h3,h4{font-family:'Bricolage Grotesque',system-ui,sans-serif;font-weight:800;letter-spacing:-.025em;line-height:1.06;color:var(--plum);}
h1{font-size:clamp(40px,7.2vw,84px);}
h2{font-size:clamp(30px,4.4vw,52px);text-wrap:balance;}
h3{font-size:clamp(19px,2.1vw,24px);letter-spacing:-.015em;line-height:1.2;}
h4{font-size:17px;letter-spacing:-.01em;}
p{text-wrap:pretty;}
.hand{font-family:'Caveat',cursive;font-weight:700;}

.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:11px;font-weight:600;
  letter-spacing:.24em;text-transform:uppercase;color:var(--terra);margin-bottom:18px;}
.eyebrow::before{content:'';width:26px;height:1.5px;background:currentColor;flex:none;}
.eyebrow.c{justify-content:center;}
.eyebrow.c::after{content:'';width:26px;height:1.5px;background:currentColor;flex:none;}

.lede{font-size:clamp(16px,1.5vw,19px);line-height:1.65;color:var(--dim);max-width:58ch;}
.lede.c{margin-left:auto;margin-right:auto;text-align:center;}
.tiny{font-size:13px;line-height:1.55;color:var(--muted);}
mark,.mk{background:linear-gradient(180deg,transparent 58%,rgba(192,116,72,.28) 58%);color:inherit;padding:0 2px;}
.tx-terra{color:var(--terra);}
.tx-sage{color:var(--sage);}

/* ── LAYOUT ─────────────────────────────────────────────────── */
.wrap{width:100%;max-width:var(--maxw);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad);}
.wrap-n{max-width:920px;}
section{padding:clamp(56px,7vw,104px) 0;position:relative;scroll-margin-top:calc(var(--nh) + 14px);}
.sec-head{max-width:860px;margin-bottom:clamp(32px,4vw,52px);}
.sec-head.c{margin-left:auto;margin-right:auto;text-align:center;}
.sec-head .lede{margin-top:20px;}
.sec-head.c .lede{margin-left:auto;margin-right:auto;}

/* Fond sombre */
.dark{background:var(--plum);color:var(--d-ink);}
.dark h1,.dark h2,.dark h3,.dark h4{color:var(--d-ink);}
.dark .lede{color:var(--d-dim);}
.dark .tiny{color:var(--d-muted);}
.dark .eyebrow{color:var(--terra-l);}

/* Texture grain */
.grain::after{
  content:'';position:absolute;inset:0;pointer-events:none;z-index:0;opacity:.5;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='.28'/%3E%3C/svg%3E");
  mix-blend-mode:overlay;
}
.grain > *{position:relative;z-index:1;}

/* ── BOUTONS ────────────────────────────────────────────────── */
.btn{
  --bg:var(--terra);--fg:#fff;--bd:var(--terra);
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  padding:15px 26px;border-radius:999px;border:1.5px solid var(--bd);
  background:var(--bg);color:var(--fg);
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:15px;letter-spacing:-.01em;
  position:relative;overflow:hidden;isolation:isolate;
  transition:transform .35s var(--ease),box-shadow .35s var(--ease),background .25s,color .25s,border-color .25s;
  box-shadow:0 12px 28px -14px rgba(192,116,72,.75);
  white-space:nowrap;
}
.btn svg{width:17px;height:17px;flex:none;transition:transform .35s var(--ease);}
.btn::before{content:'';position:absolute;inset:0;z-index:-1;background:var(--terra-d);
  transform:translateY(101%);transition:transform .4s var(--ease);}
.btn:hover{transform:translateY(-2px);box-shadow:0 20px 40px -16px rgba(192,116,72,.8);}
.btn:hover::before{transform:translateY(0);}
.btn:hover svg{transform:translateX(4px);}
.btn:active{transform:translateY(0);}

.btn.ghost{--bg:transparent;--fg:var(--plum);--bd:rgba(30,27,48,.24);box-shadow:none;}
.btn.ghost::before{background:var(--plum);}
.btn.ghost:hover{--fg:#fff;--bd:var(--plum);box-shadow:0 16px 32px -18px rgba(30,27,48,.6);}
.dark .btn.ghost{--fg:var(--d-ink);--bd:rgba(255,255,255,.26);}
.dark .btn.ghost::before{background:#fff;}
.dark .btn.ghost:hover{--fg:var(--plum);--bd:#fff;}
.btn.sm{padding:11px 19px;font-size:14px;}
.btn.lg{padding:18px 34px;font-size:17px;}
.btn.block{width:100%;}

.lnk{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:14px;color:var(--terra);
  border-bottom:1.5px solid rgba(192,116,72,.35);padding-bottom:2px;transition:border-color .25s,gap .25s;}
.lnk:hover{border-color:var(--terra);gap:12px;}

.btn-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center;}
.btn-row.c{justify-content:center;}

/* ── PUCES DE PREUVE ────────────────────────────────────────── */
.trust{display:flex;flex-wrap:wrap;align-items:center;gap:10px 22px;margin-top:26px;}
.trust li{display:flex;align-items:center;gap:8px;font-size:13.5px;color:var(--dim);list-style:none;font-weight:500;}
.trust svg{width:15px;height:15px;color:var(--sage);flex:none;}
.dark .trust li{color:var(--d-dim);}
.trust.c{justify-content:center;}

/* ── NAV ────────────────────────────────────────────────────── */
.nav{position:fixed;inset:0 0 auto 0;height:var(--nh);z-index:900;display:flex;align-items:center;
  transition:background .35s,box-shadow .35s,backdrop-filter .35s,border-color .35s;
  border-bottom:1px solid transparent;}
.nav.solid{background:rgba(246,244,240,.82);backdrop-filter:blur(18px) saturate(180%);
  -webkit-backdrop-filter:blur(18px) saturate(180%);border-color:var(--bdr-s);
  box-shadow:0 10px 34px -26px rgba(30,27,48,.5);}
.nav__in{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 var(--pad);
  display:flex;align-items:center;justify-content:space-between;gap:20px;}
.brand{display:flex;align-items:center;color:var(--plum);flex:none;}
/* Le logo est un SVG en currentColor : sa couleur suit le contexte. */
.brand__logo{height:26px;width:auto;display:block;fill:currentColor;transition:color .35s,opacity .3s;}
.brand:hover .brand__logo{opacity:.78;}
@media(max-width:520px){.brand__logo{height:22px;}}
.nav__links{display:flex;align-items:center;gap:4px;}
.nav__links a{padding:9px 13px;border-radius:999px;font-size:14.5px;font-weight:500;color:var(--dim);
  transition:color .22s,background .22s;}
.nav__links a:hover{color:var(--plum);background:rgba(30,27,48,.05);}
.nav__cta{display:flex;align-items:center;gap:10px;}
/* La bascule clair/sombre de la nav est pilotée par .on-dark, plus bas. */
.burger{display:none;width:42px;height:42px;border:1px solid var(--bdr);border-radius:12px;
  background:rgba(255,255,255,.6);align-items:center;justify-content:center;flex-direction:column;gap:4px;}
.burger span{display:block;width:17px;height:1.8px;background:var(--plum);border-radius:2px;
  transition:transform .3s var(--ease),opacity .2s;}
.burger[aria-expanded=true] span:nth-child(1){transform:translateY(5.8px) rotate(45deg);}
.burger[aria-expanded=true] span:nth-child(2){opacity:0;}
.burger[aria-expanded=true] span:nth-child(3){transform:translateY(-5.8px) rotate(-45deg);}

@media(max-width:1000px){
  .nav__links{display:none;}
  .nav__cta .btn.ghost{display:none;}
  .burger{display:flex;}
}
@media(max-width:520px){.nav__cta .btn{display:none;}}

/* Menu mobile */
.mmenu{position:fixed;inset:0;z-index:899;background:var(--plum);color:var(--d-ink);
  padding:calc(var(--nh) + 30px) var(--pad) 40px;display:flex;flex-direction:column;
  opacity:0;visibility:hidden;transform:translateY(-14px);
  transition:opacity .3s,transform .4s var(--ease),visibility .3s;overflow-y:auto;}
.mmenu.open{opacity:1;visibility:visible;transform:none;}
.mmenu a.mm{display:flex;align-items:baseline;gap:14px;padding:16px 0;
  border-bottom:1px solid var(--d-bdr);font-family:'Bricolage Grotesque',sans-serif;
  font-weight:700;font-size:26px;letter-spacing:-.02em;color:var(--d-ink);}
.mmenu a.mm span{font-size:12px;color:var(--terra-l);font-family:'Space Grotesk',sans-serif;font-weight:600;}
.mmenu .btn{margin-top:26px;}

/* Barre CTA mobile */
.cta-bar{position:fixed;left:0;right:0;bottom:0;z-index:880;display:none;gap:10px;padding:11px 14px
  calc(11px + env(safe-area-inset-bottom));background:rgba(30,27,48,.94);
  backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px);
  border-top:1px solid var(--d-bdr);transform:translateY(120%);transition:transform .4s var(--ease);}
.cta-bar.show{transform:none;}
.cta-bar .btn{flex:1;padding:13px 14px;font-size:14px;}
.cta-bar .btn.ghost{--fg:var(--d-ink);--bd:rgba(255,255,255,.26);}
.cta-bar .btn.ghost::before{background:#fff;}
.cta-bar .btn.ghost:hover{--fg:var(--plum);--bd:#fff;}
@media(max-width:760px){.cta-bar{display:flex;} body{padding-bottom:0;}}

/* ── REVEAL ─────────────────────────────────────────────────── */
.rv{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .9s var(--ease);}
.rv.in{opacity:1;transform:none;}
.rv.l{transform:translateX(-30px);}
.rv.r{transform:translateX(30px);}
.rv.s{transform:scale(.96);}
.d1{transition-delay:.08s}.d2{transition-delay:.16s}.d3{transition-delay:.24s}
.d4{transition-delay:.32s}.d5{transition-delay:.4s}.d6{transition-delay:.48s}

/* ══════════════════════════════════════════════════════════════
   HERO
   ══════════════════════════════════════════════════════════════ */
.hero{position:relative;padding:calc(var(--nh) + clamp(48px,7vw,86px)) 0 clamp(60px,7vw,100px);
  background:radial-gradient(120% 90% at 12% 0%,#2b2645 0%,var(--plum) 46%,#171429 100%);
  color:var(--d-ink);overflow:hidden;isolation:isolate;}
.hero__glow{position:absolute;border-radius:50%;filter:blur(90px);pointer-events:none;z-index:0;}
.hero__glow.a{width:520px;height:520px;top:-160px;right:-90px;background:rgba(192,116,72,.30);
  animation:float 17s ease-in-out infinite;}
.hero__glow.b{width:440px;height:440px;bottom:-180px;left:-110px;background:rgba(110,168,165,.24);
  animation:float 21s ease-in-out infinite reverse;}
@keyframes float{0%,100%{transform:translate(0,0) scale(1)}50%{transform:translate(34px,-28px) scale(1.09)}}
.hero__grid{position:absolute;inset:0;z-index:0;pointer-events:none;opacity:.5;
  background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),
                   linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);
  background-size:64px 64px;
  -webkit-mask-image:radial-gradient(ellipse 80% 65% at 50% 30%,#000 20%,transparent 78%);
  mask-image:radial-gradient(ellipse 80% 65% at 50% 30%,#000 20%,transparent 78%);}
.hero__in{position:relative;z-index:2;display:grid;grid-template-columns:1.06fr .94fr;
  gap:clamp(36px,5vw,72px);align-items:center;}
@media(max-width:1000px){.hero__in{grid-template-columns:1fr;gap:48px;}}

.pill{display:inline-flex;align-items:center;gap:9px;padding:7px 15px 7px 9px;border-radius:999px;
  background:rgba(255,255,255,.07);border:1px solid var(--d-bdr);font-size:12.5px;font-weight:500;
  color:var(--d-dim);margin-bottom:26px;backdrop-filter:blur(8px);}
.pill b{color:var(--d-ink);font-weight:600;}
.dotpulse{width:7px;height:7px;border-radius:50%;background:var(--sage-l);flex:none;
  box-shadow:0 0 0 0 rgba(143,196,193,.6);animation:pulse 2.4s infinite;}
@keyframes pulse{70%{box-shadow:0 0 0 9px rgba(143,196,193,0)}100%{box-shadow:0 0 0 0 rgba(143,196,193,0)}}

.hero h1{color:var(--d-ink);}
.hero h1 .l{display:block;overflow:hidden;}
.hero h1 .l > span{display:block;transform:translateY(105%);animation:rise .95s var(--ease) forwards;}
.hero h1 .l:nth-child(1) > span{animation-delay:.05s}
.hero h1 .l:nth-child(2) > span{animation-delay:.16s}
.hero h1 .l:nth-child(3) > span{animation-delay:.27s}
@keyframes rise{to{transform:none}}
.hero h1 em{font-style:normal;position:relative;color:var(--terra-l);white-space:nowrap;}
.hero h1 em::after{content:'';position:absolute;left:0;right:0;bottom:.03em;height:.085em;border-radius:99px;
  background:linear-gradient(90deg,var(--terra),var(--terra-l));transform:scaleX(0);transform-origin:left;
  animation:swipe .8s var(--ease) .85s forwards;}
@keyframes swipe{to{transform:scaleX(1)}}
.hero .lede{color:var(--d-dim);max-width:52ch;margin-top:26px;opacity:0;animation:fadeUp .8s var(--ease) .55s forwards;}
.hero .btn-row{margin-top:34px;opacity:0;animation:fadeUp .8s var(--ease) .68s forwards;}
.hero .trust{opacity:0;animation:fadeUp .8s var(--ease) .8s forwards;}
@keyframes fadeUp{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}

/* ── MOCKUP POST LINKEDIN ───────────────────────────────────── */
.mock{position:relative;perspective:1400px;}
.mock__card{background:#fff;border-radius:var(--r-l);padding:22px;color:var(--ink);
  box-shadow:0 50px 90px -40px rgba(0,0,0,.6),0 0 0 1px rgba(255,255,255,.08);
  transform:rotateY(-7deg) rotateX(3deg);transition:transform .7s var(--ease);}
.mock:hover .mock__card{transform:rotateY(-2deg) rotateX(1deg) translateY(-6px);}
@media(max-width:1000px){.mock__card{transform:none;} .mock:hover .mock__card{transform:translateY(-4px);}}
.mock__head{display:flex;align-items:center;gap:11px;padding-bottom:14px;}
.mock__av{width:44px;height:44px;border-radius:50%;flex:none;display:grid;place-items:center;
  background:linear-gradient(140deg,var(--plum),var(--plum-3));color:#fff;
  font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:17px;}
.mock__nm{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:15px;color:var(--plum);}
.mock__mt{font-size:11.5px;color:var(--muted);margin-top:1px;}
.mock__tag{margin-left:auto;font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;
  color:var(--terra);background:rgba(192,116,72,.1);border:1px solid rgba(192,116,72,.24);
  padding:5px 9px;border-radius:999px;flex:none;}
.mock__body{font-size:14.6px;line-height:1.62;color:#2c2842;}
.mock__body strong{font-weight:600;color:var(--plum);}
.mock__body p+p{margin-top:11px;}
.mock__hook{font-weight:600;color:var(--plum);font-size:15.4px;}
.mock__cursor{display:inline-block;width:2px;height:1em;background:var(--terra);
  vertical-align:-2px;animation:blink 1s steps(2) infinite;}
@keyframes blink{50%{opacity:0}}
.mock__foot{display:flex;align-items:center;gap:16px;margin-top:16px;padding-right:120px;padding-top:13px;
  border-top:1px solid rgba(30,27,48,.09);font-size:12.5px;color:var(--muted);font-weight:500;}
.mock__foot b{color:var(--plum);font-weight:600;}
.mock__stat{position:absolute;background:#fff;border-radius:14px;padding:11px 15px;
  box-shadow:0 20px 44px -20px rgba(0,0,0,.5);display:flex;align-items:center;gap:10px;z-index:3;}
.mock__stat .v{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:19px;color:var(--plum);line-height:1;}
.mock__stat .k{font-size:10.5px;color:var(--muted);letter-spacing:.05em;margin-top:3px;}
.mock__stat.s1{top:-22px;left:-26px;animation:bob 6s ease-in-out infinite;}
.mock__stat.s2{bottom:-26px;right:-22px;animation:bob 7.5s ease-in-out infinite .6s;}
@keyframes bob{0%,100%{transform:translateY(0)}50%{transform:translateY(-9px)}}
@media(max-width:1000px){.mock__stat.s1{left:-14px;top:-18px;} .mock__stat.s2{right:-10px;bottom:-18px;}}
@media(max-width:620px){.mock__stat{display:none;} .mock__foot{padding-right:0;}}

/* ── MARQUEE ────────────────────────────────────────────────── */
.mq{background:var(--plum-2);border-block:1px solid var(--d-bdr);padding:17px 0;overflow:hidden;
  display:flex;user-select:none;}
.mq__track{display:flex;flex:none;gap:0;min-width:100%;animation:scroll 38s linear infinite;}
/* Quand le JS prend la main, il pilote lui-meme le transform : l'animation CSS
   ne sert plus que de repli sans JS. Pas de pause au survol, pas de saut. */
.mq--js .mq__track{animation:none;will-change:transform;}
@keyframes scroll{to{transform:translateX(-100%)}}
.mq__i{display:flex;align-items:center;gap:16px;padding:0 24px;white-space:nowrap;
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:clamp(15px,1.9vw,21px);
  letter-spacing:-.015em;color:rgba(244,242,248,.72);}
.mq__i i{width:6px;height:6px;border-radius:50%;background:var(--terra);flex:none;font-style:normal;}
.mq__i b{color:var(--terra-l);font-weight:700;}

/* ── CARTES GÉNÉRIQUES ──────────────────────────────────────── */
.card{background:var(--card);border:1px solid var(--bdr);border-radius:var(--r-l);padding:30px;
  backdrop-filter:blur(18px) saturate(160%);-webkit-backdrop-filter:blur(18px) saturate(160%);
  box-shadow:var(--shadow);transition:transform .45s var(--ease),box-shadow .45s,border-color .35s;
  position:relative;overflow:hidden;}
.card.hov:hover{transform:translateY(-5px);border-color:rgba(110,168,165,.42);box-shadow:var(--shadow-l);}
.dark .card{background:var(--d-card);border-color:var(--d-bdr);box-shadow:none;}
.grid{display:grid;gap:22px;}
.g2{grid-template-columns:repeat(2,1fr);}
.g3{grid-template-columns:repeat(3,1fr);}
.g4{grid-template-columns:repeat(4,1fr);}
@media(max-width:960px){.g3,.g4{grid-template-columns:repeat(2,1fr);}}
@media(max-width:640px){.g2,.g3,.g4{grid-template-columns:1fr;}}

/* ── SECTION PROBLÈME ───────────────────────────────────────── */
.prob{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid var(--d-bdr);
  border-radius:var(--r-l);overflow:hidden;}
@media(max-width:820px){.prob{grid-template-columns:1fr;}}
.prob__c{padding:34px 30px;border-right:1px solid var(--d-bdr);}
.prob__c:last-child{border-right:0;}
@media(max-width:820px){.prob__c{border-right:0;border-bottom:1px solid var(--d-bdr);}
  .prob__c:last-child{border-bottom:0;}}
.prob__n{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:13px;
  color:var(--terra-l);letter-spacing:.16em;margin-bottom:16px;}
.prob__c h3{font-size:21px;margin-bottom:11px;}
.prob__c p{font-size:15px;line-height:1.65;color:var(--d-dim);}

/* ── AVANT / APRÈS ──────────────────────────────────────────── */
.ab{display:grid;grid-template-columns:1fr 1fr;gap:22px;align-items:stretch;}
@media(max-width:860px){.ab{grid-template-columns:1fr;}}
.ab__col{border-radius:var(--r-l);padding:28px;border:1px solid var(--bdr);position:relative;
  display:flex;flex-direction:column;background:var(--white);}
.ab__col.bad{background:linear-gradient(180deg,#f3efe9,#efeae2);border-style:dashed;}
.ab__col.good{border-color:rgba(110,168,165,.45);
  box-shadow:0 30px 70px -34px rgba(110,168,165,.6);}
.ab__lb{display:inline-flex;align-items:center;gap:8px;font-size:11px;font-weight:700;
  letter-spacing:.16em;text-transform:uppercase;margin-bottom:18px;}
.ab__lb.bad{color:#9b8f7f;}
.ab__lb.good{color:var(--sage);}
.ab__tx{font-size:15.6px;line-height:1.68;color:#3a3552;flex:1;}
.ab__tx.bad{color:#8b8272;}
.ab__tx b{color:var(--plum);font-weight:600;}
.ab__mt{display:flex;gap:18px;margin-top:20px;padding-top:16px;border-top:1px solid var(--bdr-s);
  font-size:12.5px;color:var(--muted);}
.ab__mt b{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;color:var(--plum);font-size:15px;}
.ab__arrow{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);z-index:4;
  width:52px;height:52px;border-radius:50%;background:var(--terra);color:#fff;display:grid;place-items:center;
  box-shadow:0 14px 30px -12px rgba(192,116,72,.9);}
@media(max-width:860px){.ab__arrow{display:none;}}

/* ── BÉNÉFICES ──────────────────────────────────────────────── */
.ben{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;}
@media(max-width:800px){.ben{grid-template-columns:1fr;}}
.ben__c{padding:34px 32px;border-radius:var(--r-l);background:var(--white);border:1px solid var(--bdr);
  transition:transform .45s var(--ease),box-shadow .45s,border-color .35s;position:relative;overflow:hidden;}
.ben__c:hover{transform:translateY(-5px);box-shadow:var(--shadow-l);border-color:rgba(192,116,72,.35);}
.ben__c::before{content:'';position:absolute;top:0;left:0;right:0;height:3px;
  background:linear-gradient(90deg,var(--terra),var(--sage));transform:scaleX(0);transform-origin:left;
  transition:transform .5s var(--ease);}
.ben__c:hover::before{transform:scaleX(1);}
.ben__c h3{margin-bottom:10px;}
.ben__c p{font-size:15px;line-height:1.68;color:var(--dim);}
/* Déclarés après .ben__c p, et aussi spécifiques : sinon la règle générique
   écrase la taille du chiffre, du kicker et de la note. */
.ben__c .ben__n{font-size:11px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;
  color:var(--muted);margin-bottom:20px;}
.ben__c .ben__v{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;
  font-size:clamp(38px,5vw,54px);line-height:1;color:var(--terra);letter-spacing:-.03em;margin-bottom:12px;}
.ben__c .ben__note{margin-top:18px;padding-top:16px;border-top:1px solid var(--bdr-s);
  font-size:13px;line-height:1.55;color:var(--muted);}

/* ── MÉTHODE / ÉTAPES ───────────────────────────────────────── */
.steps{position:relative;display:grid;gap:0;}
.step{display:grid;grid-template-columns:80px 1fr;gap:24px;padding:30px 0;
  border-top:1px solid var(--bdr);align-items:start;}
.step:last-child{border-bottom:1px solid var(--bdr);}
@media(max-width:680px){.step{grid-template-columns:1fr;gap:14px;padding:30px 0;}}
.step__n{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:clamp(40px,5vw,60px);
  line-height:.9;color:transparent;-webkit-text-stroke:1.5px rgba(30,27,48,.28);letter-spacing:-.04em;
  transition:color .45s,-webkit-text-stroke-color .45s;}
.step:hover .step__n{color:var(--terra);-webkit-text-stroke-color:var(--terra);}
.step__b{display:grid;grid-template-columns:1fr 300px;gap:30px;align-items:start;}
@media(max-width:900px){.step__b{grid-template-columns:1fr;gap:18px;}}
.step h3{font-size:clamp(21px,2.6vw,29px);margin-bottom:12px;}
.step p{font-size:15.5px;line-height:1.68;color:var(--dim);max-width:52ch;}
.step__meta{border-left:2px solid var(--terra);padding-left:16px;}
.step__meta .k{font-size:10.5px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
  color:var(--muted);margin-bottom:6px;}
.step__meta .v{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:17px;color:var(--plum);}
.step__meta .d{font-size:13px;color:var(--dim);margin-top:6px;line-height:1.55;}

/* ── POUR QUI / PAS POUR QUI ────────────────────────────────── */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:22px;}
@media(max-width:800px){.fit{grid-template-columns:1fr;}}
.fit__c{padding:32px;border-radius:var(--r-l);border:1px solid var(--bdr);background:var(--white);}
.fit__c.no{background:transparent;border-style:dashed;}
.fit__c h3{display:flex;align-items:center;gap:11px;margin-bottom:22px;font-size:20px;}
.fit__ic{width:30px;height:30px;border-radius:9px;display:grid;place-items:center;flex:none;color:#fff;}
.fit__ic.y{background:var(--sage);}
.fit__ic.n{background:rgba(30,27,48,.22);}
.fit__c ul{list-style:none;display:grid;gap:14px;}
.fit__c li{display:flex;gap:12px;font-size:15px;line-height:1.6;color:var(--dim);}
.fit__c li svg{width:17px;height:17px;flex:none;margin-top:3px;}
.fit__c.yes li svg{color:var(--sage);}
.fit__c.no li{color:var(--muted);}
.fit__c.no li svg{color:rgba(30,27,48,.28);}

/* ── OFFRE / PRICING ────────────────────────────────────────── */
.price{display:grid;grid-template-columns:1.25fr 1fr;gap:22px;align-items:stretch;}
@media(max-width:880px){.price{grid-template-columns:1fr;}}
.pc{border-radius:var(--r-xl);padding:clamp(28px,3.4vw,40px);display:flex;flex-direction:column;position:relative;overflow:hidden;}
.pc.main{background:linear-gradient(155deg,#252140,var(--plum) 60%,#191630);color:var(--d-ink);
  box-shadow:0 46px 90px -40px rgba(30,27,48,.7);}
.pc.main::after{content:'';position:absolute;width:340px;height:340px;border-radius:50%;
  background:radial-gradient(circle,rgba(192,116,72,.32),transparent 70%);top:-140px;right:-110px;
  filter:blur(30px);pointer-events:none;}
.pc.main > *{position:relative;z-index:1;}
.pc.alt{background:var(--white);border:1px solid var(--bdr);}
.pc__badge{display:inline-flex;align-self:flex-start;align-items:center;gap:7px;font-size:11px;font-weight:700;
  letter-spacing:.14em;text-transform:uppercase;padding:6px 13px;border-radius:999px;margin-bottom:22px;}
.pc.main .pc__badge{background:var(--terra);color:#fff;}
.pc.alt .pc__badge{background:rgba(30,27,48,.06);color:var(--dim);}
.pc h3{font-size:clamp(23px,2.6vw,29px);margin-bottom:8px;}
.pc.main h3{color:var(--d-ink);}
.pc__p{display:flex;align-items:flex-end;gap:9px;margin:18px 0 6px;}
.pc__p .n{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:clamp(46px,6.4vw,68px);
  line-height:.95;letter-spacing:-.04em;}
.pc.main .pc__p .n{color:#fff;}
.pc__p .u{font-size:15px;color:var(--muted);padding-bottom:9px;}
.pc.main .pc__p .u{color:var(--d-muted);}
.pc__d{font-size:15px;line-height:1.62;margin-bottom:26px;}
.pc.main .pc__d{color:var(--d-dim);}
.pc.alt .pc__d{color:var(--dim);}
.pc__f{list-style:none;display:grid;gap:12px;margin-bottom:30px;flex:1;}
.pc__f li{display:flex;gap:11px;font-size:14.8px;line-height:1.5;}
.pc__f li svg{width:16px;height:16px;flex:none;margin-top:3px;color:var(--terra-l);}
.pc.main .pc__f li{color:var(--d-ink);}
.pc.alt .pc__f li{color:var(--dim);}
.pc.alt .pc__f li svg{color:var(--sage);}
.pc__foot{font-size:12.5px;text-align:center;margin-top:14px;}
.pc.main .pc__foot{color:var(--d-muted);}
.pc.alt .pc__foot{color:var(--muted);}

.guar{margin-top:26px;display:flex;align-items:flex-start;gap:14px;padding:22px 26px;
  border-radius:var(--r);border:1px dashed var(--bdr);background:rgba(110,168,165,.07);}
.guar svg{width:24px;height:24px;color:var(--sage);flex:none;margin-top:2px;}
.guar b{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;color:var(--plum);}
.guar p{font-size:14.5px;color:var(--dim);line-height:1.6;margin-top:4px;}

/* ── À PROPOS ───────────────────────────────────────────────── */
.about{display:grid;grid-template-columns:400px 1fr;gap:clamp(32px,5vw,64px);align-items:start;}
@media(max-width:900px){.about{grid-template-columns:1fr;} .about__ph{position:relative;top:0;max-width:340px;}}
.about__ph{position:sticky;top:calc(var(--nh) + 28px);border-radius:var(--r-xl);overflow:hidden;background:var(--plum);
  box-shadow:var(--shadow-l);aspect-ratio:4/5;}
.about__ph img{width:100%;height:100%;object-fit:cover;}
.about__ph figcaption{position:absolute;left:0;right:0;bottom:0;padding:34px 24px 20px;color:#fff;
  background:linear-gradient(180deg,transparent,rgba(20,18,31,.9));}
.about__ph .n{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:20px;letter-spacing:-.02em;}
.about__ph .r{font-size:12.5px;color:rgba(255,255,255,.72);margin-top:2px;}
.about__q{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:clamp(20px,2.4vw,27px);
  line-height:1.36;letter-spacing:-.02em;color:var(--plum);border-left:3px solid var(--terra);
  padding-left:22px;margin:30px 0;}
.about p{font-size:16px;line-height:1.72;color:var(--dim);}
.about p+p{margin-top:16px;}
.about__facts{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:34px;}
@media(max-width:560px){.about__facts{grid-template-columns:1fr;}}
.fact{padding:20px 22px;border-radius:var(--r);border:1px solid var(--bdr);background:var(--white);}
.fact h4{margin-bottom:7px;}
.fact p{font-size:14px;line-height:1.6;}

/* ── STATS BANDE ────────────────────────────────────────────── */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--d-bdr);
  border:1px solid var(--d-bdr);border-radius:var(--r-l);overflow:hidden;}
@media(max-width:820px){.stats{grid-template-columns:repeat(2,1fr);}}
.stat{background:var(--plum);padding:32px 26px;text-align:center;}
.stat .v{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:clamp(34px,4.6vw,50px);
  line-height:1;letter-spacing:-.035em;color:var(--terra-l);}
.stat .k{font-size:13px;color:var(--d-dim);margin-top:10px;line-height:1.45;}
.stat .s{font-size:11px;color:var(--d-muted);margin-top:7px;}

/* ── FAQ ────────────────────────────────────────────────────── */
.faq{max-width:840px;margin:0 auto;}
.faq details{border-bottom:1px solid var(--bdr);}
.faq summary{list-style:none;display:flex;align-items:flex-start;gap:18px;padding:24px 0;
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:clamp(16.5px,1.9vw,20px);
  color:var(--plum);letter-spacing:-.015em;transition:color .25s;}
.faq summary::-webkit-details-marker{display:none;}
.faq summary:hover{color:var(--terra);}
.faq summary .i{margin-left:auto;flex:none;width:26px;height:26px;border-radius:50%;border:1.5px solid var(--bdr);
  display:grid;place-items:center;color:var(--terra);transition:transform .35s var(--ease),background .25s;
  font-size:18px;line-height:1;font-family:'Space Grotesk',sans-serif;font-weight:400;}
.faq details[open] summary .i{transform:rotate(45deg);background:rgba(192,116,72,.1);}
.faq .a{padding:0 44px 26px 0;font-size:15.6px;line-height:1.72;color:var(--dim);
  animation:reveal .4s var(--ease);}
@keyframes reveal{from{opacity:0;transform:translateY(-8px)}to{opacity:1;transform:none}}

/* ── LEAD MAGNET ────────────────────────────────────────────── */
.lm{display:grid;grid-template-columns:1fr 340px;gap:clamp(28px,4vw,56px);align-items:center;
  padding:clamp(30px,4vw,52px);border-radius:var(--r-xl);
  background:linear-gradient(150deg,#fff,#f2eee7);border:1px solid var(--bdr);box-shadow:var(--shadow);}
@media(max-width:880px){.lm{grid-template-columns:1fr;}}
.lm__cov{position:relative;aspect-ratio:1/1.32;border-radius:var(--r);overflow:hidden;
  background:linear-gradient(155deg,var(--plum),#2e2a4a);color:#fff;padding:30px 26px;
  display:flex;flex-direction:column;justify-content:space-between;
  box-shadow:0 34px 70px -30px rgba(30,27,48,.72);transform:rotate(2.4deg);
  transition:transform .55s var(--ease);}
.lm:hover .lm__cov{transform:rotate(0deg) translateY(-6px);}
.lm__cov .t{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:26px;line-height:1.14;letter-spacing:-.025em;}
.lm__cov .s{font-size:12px;color:var(--d-muted);letter-spacing:.16em;text-transform:uppercase;}
.lm ul{list-style:none;display:grid;gap:10px;margin:22px 0 26px;}
.lm li{display:flex;gap:10px;font-size:15px;color:var(--dim);}
.lm li svg{width:16px;height:16px;color:var(--terra);flex:none;margin-top:4px;}

/* ── CONTACT / FORM ─────────────────────────────────────────── */
.form{display:grid;gap:16px;}
.f2{display:grid;grid-template-columns:1fr 1fr;gap:16px;}
@media(max-width:600px){.f2{grid-template-columns:1fr;}}
.fw{display:grid;gap:7px;}
.fw label{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);}
.field{width:100%;background:var(--white);border:1px solid var(--bdr);border-radius:12px;
  padding:14px 16px;font-size:15px;color:var(--ink);transition:border-color .25s,box-shadow .25s;
  font-family:inherit;resize:vertical;}
.field::placeholder{color:#aaa5bd;}
.field:focus{outline:none;border-color:var(--sage);box-shadow:0 0 0 3px rgba(110,168,165,.18);}
.dark .field{background:rgba(255,255,255,.05);border-color:var(--d-bdr);color:var(--d-ink);}
.dark .fw label{color:var(--d-muted);}
.fmsg{padding:13px 16px;border-radius:11px;font-size:14px;font-weight:500;}
.fmsg.ok{background:rgba(110,168,165,.14);color:#2f6b68;border:1px solid rgba(110,168,165,.36);}
.fmsg.ko{background:rgba(192,116,72,.12);color:#9d5730;border:1px solid rgba(192,116,72,.34);}

/* ── CTA FINAL ──────────────────────────────────────────────── */
.final{position:relative;overflow:hidden;
  background:radial-gradient(110% 100% at 50% 0%,#2c2748 0%,var(--plum) 52%,#151223 100%);}
.final .hero__glow.a{width:560px;height:560px;top:-220px;left:50%;margin-left:-280px;background:rgba(192,116,72,.26);}

/* ── FOOTER ─────────────────────────────────────────────────── */
.foot{background:#151223;color:var(--d-dim);padding:70px 0 32px;border-top:1px solid var(--d-bdr);}
.foot__in{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:40px;}
@media(max-width:860px){.foot__in{grid-template-columns:1fr 1fr;gap:32px;}}
@media(max-width:520px){.foot__in{grid-template-columns:1fr;}}
.foot .brand{color:var(--d-ink);}
.foot .brand__logo{height:30px;}
.foot h4{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--terra-l);margin-bottom:16px;font-weight:700;}
.foot ul{list-style:none;display:grid;gap:10px;}
.foot a{font-size:14.5px;color:var(--d-dim);transition:color .22s;}
.foot a:hover{color:var(--terra-l);}
.foot p{font-size:14.5px;line-height:1.65;color:var(--d-muted);max-width:38ch;margin-top:14px;}
.foot__bot{margin-top:52px;padding-top:24px;border-top:1px solid var(--d-bdr);
  display:flex;flex-wrap:wrap;gap:12px 26px;justify-content:space-between;font-size:13px;color:var(--d-muted);}

/* ── PROGRESS SCROLL ────────────────────────────────────────── */
.prog{position:fixed;top:0;left:0;height:2.5px;width:0;z-index:950;
  background:linear-gradient(90deg,var(--terra),var(--sage));transition:width .1s linear;}

/* ══════════════════════════════════════════════════════════════
   COUCHE INTERACTIONS  souris, scroll, survol
   Tout est additif : si le JS ne tourne pas, la page reste correcte.
   Tout est désactivé au clavier/tactile et en prefers-reduced-motion.
   ══════════════════════════════════════════════════════════════ */

/* ── CURSEUR : halo qui suit la souris ──────────────────────── */
.cur{position:fixed;top:0;left:0;z-index:9999;pointer-events:none;
  width:30px;height:30px;margin:-15px 0 0 -15px;border-radius:50%;
  border:1.5px solid rgba(192,116,72,.55);background:rgba(192,116,72,.05);
  opacity:0;transition:opacity .3s,width .28s var(--ease),height .28s var(--ease),
    margin .28s var(--ease),border-color .28s,background .28s;}
.cur.on{opacity:1;}
.cur.hov{width:62px;height:62px;margin:-31px 0 0 -31px;
  border-color:rgba(192,116,72,.85);background:rgba(192,116,72,.09);}
.cur.press{width:22px;height:22px;margin:-11px 0 0 -11px;}
/* Sur fond sombre le halo passe en clair pour rester visible */
.cur.dark-ctx{border-color:rgba(244,242,248,.5);background:rgba(244,242,248,.06);}
.cur.dark-ctx.hov{border-color:rgba(221,147,102,.9);background:rgba(221,147,102,.12);}
/* Souris fine uniquement : jamais de halo au doigt */
@media(hover:none),(pointer:coarse){.cur{display:none!important;}}
@media(prefers-reduced-motion:reduce){.cur{display:none!important;}}

/* ── SPOTLIGHT : lueur qui suit la souris dans une carte ────── */
.spot{position:relative;}
.spot::after{
  content:'';position:absolute;inset:0;pointer-events:none;z-index:0;
  border-radius:inherit;opacity:0;transition:opacity .45s var(--ease);
  background:radial-gradient(320px circle at var(--mx,50%) var(--my,50%),
    rgba(192,116,72,.16),transparent 62%);
}
.spot:hover::after{opacity:1;}
.spot > *{position:relative;z-index:1;}
.dark .spot::after,.pc.main.spot::after{
  background:radial-gradient(340px circle at var(--mx,50%) var(--my,50%),
    rgba(221,147,102,.20),transparent 62%);
}
@media(hover:none),(pointer:coarse){.spot::after{display:none;}}

/* ── PARALLAXE : profondeur au scroll ───────────────────────── */
.plx{will-change:transform;}
@media(prefers-reduced-motion:reduce){.plx{transform:none!important;}}

/* ── TITRES : apparition mot à mot ──────────────────────────── */
.wsplit{display:inline-block;overflow:hidden;vertical-align:top;
  padding:.09em .02em .16em;margin:-.09em -.02em -.16em;}
.wsplit > i{display:inline-block;font-style:inherit;transform:translateY(105%);
  transition:transform .85s var(--ease);}
.wsplit.in > i{transform:none;}
@media(prefers-reduced-motion:reduce){.wsplit > i{transform:none!important;}}

/* ── BOUTONS MAGNÉTIQUES ────────────────────────────────────── */
.mag{will-change:transform;}
.mag .btn-lbl{display:inline-flex;align-items:center;gap:10px;will-change:transform;}

/* ── LIENS DE NAV : soulignement qui se déroule ─────────────── */
.nav__links a{position:relative;}
.nav__links a::after{content:'';position:absolute;left:13px;right:13px;bottom:5px;height:1.5px;
  background:var(--terra);transform:scaleX(0);transform-origin:right;
  transition:transform .4s var(--ease);}
.nav__links a:hover::after,.nav__links a.active::after{transform:scaleX(1);transform-origin:left;}
.nav__links a.active{color:var(--plum);}


/* ── ÉTAPES : la barre de progression de la méthode ─────────── */
.steps{--steps-p:0;}
.step__n{position:relative;}
.step.lit .step__n{color:var(--terra);-webkit-text-stroke-color:var(--terra);}

/* ── IMAGE : léger zoom au survol ───────────────────────────── */
.about__ph img{transition:transform 1.1s var(--ease);}
.about__ph:hover img{transform:scale(1.04);}

/* ══════════════════════════════════════════════════════════════
   COUCHE 2  matière, profondeur, relief
   ══════════════════════════════════════════════════════════════ */

/* ── GRAIN ANIMÉ (texture sur toute la page) ────────────────── */
.film{position:fixed;inset:-18%;width:136%;height:136%;pointer-events:none;z-index:940;
  opacity:.05;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  animation:film .7s steps(3) infinite;}
@keyframes film{0%{transform:translate(0,0)}33%{transform:translate(-3%,2%)}66%{transform:translate(2%,-3%)}100%{transform:translate(0,0)}}
@media(prefers-reduced-motion:reduce){.film{animation:none;opacity:.03;}}

/* ── HALO DE FOND QUI SUIT LA SOURIS ────────────────────────── */
.aura{position:fixed;top:0;left:0;width:560px;height:560px;margin:-280px 0 0 -280px;border-radius:50%;
  pointer-events:none;z-index:1;opacity:0;transition:opacity .6s;mix-blend-mode:screen;
  background:radial-gradient(closest-side,rgba(192,116,72,.16),rgba(192,116,72,.05) 45%,transparent 70%);}
.aura.on{opacity:1;}
@media(hover:none),(pointer:coarse){.aura{display:none;}}
@media(prefers-reduced-motion:reduce){.aura{display:none;}}

/* ── NAV : pilule flottante en verre ────────────────────────── */
.nav{top:14px;height:auto;left:50%;right:auto;transform:translate(-50%,-150%);
  width:min(1160px,calc(100% - 28px));border-radius:999px;border:1px solid transparent;
  transition:transform .7s var(--ease),opacity .45s ease,background .4s,box-shadow .4s,border-color .4s;
  opacity:0;}
.nav.ready{transform:translate(-50%,0);opacity:1;}
.nav__in{padding:8px 8px 8px 20px;}
/* Au repos, au-dessus du hero : transparente. Au scroll : pilule en verre. */
.nav.solid{background:rgba(246,244,240,.72);border-color:rgba(30,27,48,.10);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.7),0 2px 4px rgba(30,27,48,.06),
    0 18px 44px -20px rgba(30,27,48,.36);}
.nav.on-dark.solid{background:rgba(24,21,40,.62);border-color:rgba(255,255,255,.10);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.12),0 18px 48px -18px rgba(0,0,0,.7);}
/* la nav sur fond sombre garde ses couleurs claires même en mode pilule */
.nav.on-dark .brand{color:var(--d-ink);}
.nav.on-dark .nav__links a{color:rgba(244,242,248,.72);}
.nav.on-dark .nav__links a:hover{color:#fff;background:rgba(255,255,255,.09);}
.nav.on-dark .nav__links a.active{color:#fff;}
.nav.on-dark .btn.ghost{--fg:var(--d-ink);--bd:rgba(255,255,255,.28);}
.nav.on-dark .btn.ghost::before{background:#fff;}
.nav.on-dark .btn.ghost:hover{--fg:var(--plum);--bd:#fff;}
.nav.on-dark .burger{background:rgba(255,255,255,.08);border-color:rgba(255,255,255,.22);}
.nav.on-dark .burger span{background:var(--d-ink);}
@media(max-width:520px){.nav{top:10px;width:calc(100% - 20px);} .nav__in{padding:7px 7px 7px 14px;}}

/* ── BOUTONS : reflet qui balaie ────────────────────────────── */
.btn::after{content:'';position:absolute;inset:0;z-index:0;pointer-events:none;
  background:linear-gradient(120deg,transparent 32%,rgba(255,255,255,.34) 50%,transparent 68%);
  transform:translateX(-130%);transition:transform .95s var(--ease);}
.btn:hover::after{transform:translateX(130%);}
.btn.ghost::after{background:linear-gradient(120deg,transparent 32%,rgba(255,255,255,.18) 50%,transparent 68%);}
.btn > *{position:relative;z-index:1;}
@media(prefers-reduced-motion:reduce){.btn::after{display:none;}}

/* ── CARTES : inclinaison 3D et reflet ──────────────────────── */
.tilt{transform-style:preserve-3d;will-change:transform;}
.tilt .glare{position:absolute;inset:0;z-index:2;pointer-events:none;border-radius:inherit;
  opacity:0;transition:opacity .45s var(--ease);
  background:radial-gradient(420px circle at var(--mx,50%) var(--my,50%),rgba(255,255,255,.30),transparent 55%);}
.tilt:hover .glare{opacity:1;}
.dark .tilt .glare,.pc.main .glare{background:radial-gradient(440px circle at var(--mx,50%) var(--my,50%),rgba(255,255,255,.11),transparent 55%);}
@media(hover:none),(pointer:coarse){.tilt .glare{display:none;}}

/* ── MANIFESTE : le texte s'allume mot par mot au scroll ────── */
.manif{max-width:16ch;}
.mf{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:clamp(25px,3.4vw,42px);line-height:1.18;letter-spacing:-.018em;
  max-width:24ch;text-wrap:balance;}
.mf .w{display:inline-block;color:rgba(244,242,248,.24);transition:color .18s linear;}
.mf .w.on{color:var(--d-ink);}
.mf .w.hot.on{color:var(--terra-l);}
@media(prefers-reduced-motion:reduce){.mf .w{color:var(--d-ink);}.mf .w.hot{color:var(--terra-l);}}

/* ══════════════════════════════════════════════════════════════
   COUCHE 3  conversion : DM LinkedIn, avis clients
   ══════════════════════════════════════════════════════════════ */

/* ── SOUS-TITRE DU H1 ───────────────────────────────────────── */
/* Porte le mot-clé principal dans le h1 sans écraser l'accroche. */
.hero h1 .h1sub{font-size:clamp(15px,2.1vw,21px);font-weight:700;letter-spacing:-.01em;
  line-height:1.3;color:var(--d-dim);margin-top:clamp(12px,1.6vw,18px);text-transform:none;}
.hero__alt{margin-top:18px;opacity:0;animation:fadeUp .8s var(--ease) .74s forwards;}

/* ── BOUTON « M'ÉCRIRE EN DM » ──────────────────────────────── */
/* Secondaire par construction : il accompagne le CTA principal,
   il ne lui prend pas la vedette. */
.btn.li{--bg:var(--white);--fg:#0a66c2;--bd:rgba(10,102,194,.34);box-shadow:none;}
.btn.li::before{background:#0a66c2;}
.btn.li:hover{--fg:#fff;--bd:#0a66c2;box-shadow:0 16px 32px -18px rgba(10,102,194,.7);}
.btn.li svg{width:18px;height:18px;}
.btn.li:hover svg{transform:none;}
.dark .btn.li,.hero .btn.li,.final .btn.li,.pc.main .btn.li,.cta-bar .btn.li,.mmenu .btn.li,
.nav.on-dark .btn.li{--bg:rgba(255,255,255,.06);--fg:#8ec5ff;--bd:rgba(142,197,255,.30);}
.dark .btn.li:hover,.hero .btn.li:hover,.final .btn.li:hover,.pc.main .btn.li:hover,
.cta-bar .btn.li:hover,.mmenu .btn.li:hover,.nav.on-dark .btn.li:hover{--fg:#fff;--bd:#8ec5ff;}
.pc .btn.li.block{margin-top:10px;}

/* Version icône seule : nav et barre mobile, où la place manque. */
.btn.ico{padding:0;width:44px;height:44px;flex:none;border-radius:50%;}
.btn.ico svg{width:19px;height:19px;}
.cta-bar .btn.ico{flex:none;width:46px;height:46px;}
.nav .btn.ico{width:38px;height:38px;}
.nav .btn.ico svg{width:17px;height:17px;}

/* ── TOAST (message copié) ──────────────────────────────────── */
.toast{position:fixed;left:50%;bottom:calc(22px + env(safe-area-inset-bottom));z-index:9990;
  transform:translate(-50%,140%);background:var(--plum);color:var(--d-ink);
  padding:13px 22px;border-radius:999px;font-size:14px;font-weight:500;line-height:1.4;
  box-shadow:0 22px 48px -20px rgba(0,0,0,.75);border:1px solid rgba(255,255,255,.14);
  max-width:calc(100% - 32px);text-align:center;opacity:0;pointer-events:none;
  transition:transform .45s var(--ease),opacity .3s;}
.toast.show{transform:translate(-50%,0);opacity:1;}
/* Au-dessus de la barre CTA quand elle est là. */
@media(max-width:760px){.toast{bottom:calc(84px + env(safe-area-inset-bottom));}}

/* ── AVIS CLIENTS ───────────────────────────────────────────── */
.tst{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;}
@media(max-width:820px){.tst{grid-template-columns:1fr;}}
.tst__c{position:relative;background:var(--white);border:1px solid var(--bdr);
  border-radius:var(--r-l);padding:34px 32px 28px;box-shadow:var(--shadow);
  display:flex;flex-direction:column;overflow:hidden;}
.tst__q{position:absolute;top:-10px;right:22px;font-family:'Bricolage Grotesque',sans-serif;
  font-weight:800;font-size:120px;line-height:1;color:rgba(192,116,72,.13);pointer-events:none;}
.tst__c blockquote{flex:1;}
.tst__c blockquote p{font-size:clamp(16px,1.7vw,18.5px);line-height:1.66;color:var(--ink);
  font-weight:500;position:relative;z-index:1;}
.tst__c figcaption{display:flex;align-items:center;gap:13px;margin-top:26px;padding-top:20px;
  border-top:1px solid var(--bdr-s);}
.tst__av{width:42px;height:42px;border-radius:50%;flex:none;display:grid;place-items:center;
  background:linear-gradient(140deg,var(--plum),var(--plum-3));color:#fff;
  font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:17px;}
.tst__c figcaption b{display:block;font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:15px;color:var(--plum);letter-spacing:-.01em;}
.tst__c figcaption i{display:block;font-style:normal;font-size:13px;color:var(--muted);margin-top:2px;}

/* ══════════════════════════════════════════════════════════════
   MOBILE  tout ce qui suit ne concerne que les petits écrans
   Règle de base : rien ne dépasse, rien n'est masqué par une
   barre fixe, aucune cible tactile sous 44 px.
   ══════════════════════════════════════════════════════════════ */

/* Les entrées latérales décalent les blocs hors de l'écran sur mobile :
   sous 900 px tout entre par le bas, jamais par les côtés. */
@media(max-width:900px){
  .rv.l,.rv.r{transform:translateY(24px);}
  .rv.l.in,.rv.r.in{transform:none;}
}

/* La barre CTA fixe masquait la fin de page : on lui réserve sa hauteur. */
@media(max-width:760px){
  body{padding-bottom:calc(74px + env(safe-area-inset-bottom));}
  .foot__bot{margin-top:38px;}
}

@media(max-width:900px){
  /* Une nav plus compacte laisse plus de place au contenu. */
  :root{--nh:60px;}
  /* Les effets de survol collent au doigt : on les neutralise. */
  .card.hov:hover,.ben__c:hover,.tst__c:hover{transform:none;}
  .btn:hover{transform:none;box-shadow:0 12px 28px -14px rgba(192,116,72,.75);}
  .btn.ghost:hover,.btn.li:hover{box-shadow:none;}
}

@media(max-width:760px){
  /* Titres : sur 390 px de large, un clamp calé sur la largeur du viewport
     produit des lignes trop hautes. On plafonne. */
  h1{font-size:clamp(36px,10.4vw,46px);line-height:1.02;}
  h2{font-size:clamp(27px,7.4vw,34px);line-height:1.1;}
  h3{font-size:clamp(18px,4.8vw,21px);}
  .lede{font-size:16px;line-height:1.62;}
  .mf{font-size:clamp(22px,6.2vw,28px);line-height:1.24;max-width:none;}
  section{padding:clamp(46px,11vw,64px) 0;}
  .sec-head{margin-bottom:28px;}

  /* Hero : moins d'air en haut, la preuve visuelle remonte. */
  .hero{padding:calc(var(--nh) + 34px) 0 54px;}
  .hero .lede{margin-top:20px;}
  .hero .btn-row{margin-top:26px;}
  .hero .trust{margin-top:22px;gap:9px 18px;}
  .hero__in{gap:38px;}

  /* Boutons : pleine largeur, empilés, hauteur tactile confortable. */
  .btn-row{gap:11px;}
  .btn-row .btn{flex:1 1 100%;width:100%;}
  .btn-row .btn.ico{flex:none;width:44px;}
  .btn.lg{padding:16px 24px;font-size:16px;min-height:52px;}
  .btn{min-height:48px;}

  /* Post d'exemple : l'étiquette chevauchait le nom, faute de place. */
  .mock__head{gap:10px;align-items:flex-start;}
  .mock__av{width:38px;height:38px;font-size:15px;}
  .mock__nm{font-size:14px;}
  .mock__tag{font-size:9px;padding:4px 7px;letter-spacing:.08em;margin-top:2px;}
  .mock__card{padding:18px;}
  .mock__body{font-size:14px;}
  .mock__foot{gap:12px;font-size:11.5px;flex-wrap:wrap;}

  /* Bandeau défilant : deux crans en dessous, il tenait mal la ligne. */
  .mq{padding:13px 0;}
  .mq__i{font-size:14px;gap:12px;padding:0 16px;}

  /* Blocs de contenu : marges intérieures resserrées. */
  .prob__c{padding:26px 22px;}
  .ab__col,.fit__c,.tst__c{padding:24px 22px;}
  .tst__q{font-size:88px;top:-6px;right:16px;}
  .pc{padding:26px 22px;}
  .card{padding:24px 22px;}
  .step{padding:24px 0;}
  .step__n{font-size:34px;}
  .step__meta{border-left-width:2px;padding-left:14px;}
  .faq summary{gap:14px;padding:20px 0;font-size:16.5px;}
  .faq .a{padding:0 0 22px 0;font-size:15px;}
  .guar{flex-direction:column;gap:10px;padding:20px;}
  .lm{padding:26px 22px;}
  .lm__cov{max-width:250px;margin:0 auto;transform:none;}
  /* Le portrait prenait toute la largeur : en 4/5 ça donnait 438 px de
     haut sur un écran de 390, on ne voyait plus que lui. Il est ramené à
     une taille de portrait et centré. */
  /* position:relative est indispensable : la règle sticky d'origine est
     déclarée après le media query 900 px, elle gagnait donc encore ici. */
  .about__ph{position:relative;top:auto;width:100%;max-width:270px;margin-inline:auto;
    aspect-ratio:auto;background:transparent;box-shadow:none;border-radius:0;overflow:visible;}
  .about__ph img{aspect-ratio:4/5;height:auto;border-radius:var(--r-l);box-shadow:var(--shadow);}
  /* Le nom était posé en surimpression sur la photo, sur un dégradé : selon
     le cadrage il tombait sur une zone claire et devenait illisible. Il
     passe sous l'image, sur le fond de la page. */
  .about__ph figcaption{position:static;background:none;padding:14px 0 0;text-align:center;}
  .about__ph .n{color:var(--plum);font-size:18px;}
  .about__ph .r{color:var(--dim);font-size:13px;}
  .about p{font-size:15.5px;}
  .foot{padding:52px 0 26px;}
  .foot__in{gap:28px;}
  .foot p{max-width:none;}
}

@media(max-width:480px){
  /* Le titre du hero doit tenir sans césure moche. */
  h1{font-size:clamp(34px,9.6vw,42px);}
  .pill{font-size:11.5px;padding:6px 12px 6px 8px;margin-bottom:20px;}
  .trust li{font-size:13px;}
  .mock__stat{display:none;}
  .cta-bar{padding:9px 12px calc(9px + env(safe-area-inset-bottom));}
  .cta-bar .btn{font-size:13.5px;padding:12px 10px;min-height:46px;}
  .mmenu a.mm{font-size:22px;padding:14px 0;}
  .tst__c figcaption{gap:11px;}
  .foot__bot{flex-direction:column;gap:10px;}
}

/* Aucun bloc ne doit déborder horizontalement : le contenu large
   défile dans son propre conteneur, jamais la page. */
@media(max-width:900px){
  .mock,.ab,.fit,.price,.tst,.lm,.steps{max-width:100%;}
  .mock__card,.ab__col,.fit__c,.pc,.tst__c,.card{min-width:0;}
  pre{overflow-x:auto;max-width:100%;}
}

/* Les tableaux ne se compriment pas : ils défilent dans leur conteneur,
   la page ne bouge pas. .tbl est explicite dans les pages du site ; la
   seconde règle sert de filet pour le HTML des articles, écrit en base. */
.tbl{overflow-x:auto;-webkit-overflow-scrolling:touch;margin:24px 0;}
.tbl table{margin:0;min-width:520px;}
@media(max-width:760px){
  .art-body>table{display:block;overflow-x:auto;-webkit-overflow-scrolling:touch;white-space:nowrap;}
}

/* ── BLOC CTA DES PAGES PILIERS ─────────────────────────────── */
.art-cta__row{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;}
.art-cta .btn.li{--bg:rgba(255,255,255,.06);--fg:#8ec5ff;--bd:rgba(142,197,255,.30);}
.art-cta .btn.li:hover{--fg:#fff;--bd:#8ec5ff;}
@media(max-width:560px){.art-cta__row .btn{flex:1 1 100%;width:100%;}}

/* Un tableau qui défile doit se voir : on l'annonce au-dessus, sinon la
   colonne de droite passe inaperçue au doigt. Le message est hors du
   conteneur défilant, il ne bouge donc pas avec le tableau. */
.tbl-hint{display:none;font-size:12.5px;color:var(--muted);margin:20px 0 -12px;}
@media(max-width:760px){.tbl-hint{display:block;}}